It’s a no-brainer when it comes to wanting to promote your brand and for it to stand out. The tricky part, however, is understanding how to do so in a way that increases your brand’s popularity and reputation.
What’s the catch? There is none. If you can effectively promote the brand’s identity on your website, you’re in business! At the end of the day, branding is all about grounding an identity for your business. All this in mind, you may want to ask yourself:
1) What sets my brand apart from my competitors?
2) What unique ideas can I share with the world?
3) How am I going to be perceived in the market community?
Now, let’s take a look at some strategies on how to better promote your brand on your website.
Color and tone on your website play a crucial role in brand recognition. That is, your business logo should appear all over your website, multiple times. In addition, the colors that appear in your logo are essential to your brand’s identity. A solid example of this is Facebook. Facebook’s logo is blue and white — primary colors that pop up throughout their web design. The result? It is almost impossible to not recognize Facebook’s logo, anywhere.
Further, the tone of your content reflects the identity of your brand. That is, if you’re in the retirement housing business, you want to publish content that is of a more earnest and empathetic tone. Whereas, if you’re in the beer business, you might want to go with a more thrilling, upbeat tone. No matter your industry, consistency is important in promoting a strong brand identity.
Just like any form of networking, engaging with possible clients, competitors, and industry folk, is the best way to get them to connect with your brand in some form or fashion. The same thing applies when it comes to your website. Your brand identity isn’t going to stand out without some form of engagement. For example, allow curious and possible clients to leave comments on blog posts. It is just as important to reply to their comments, too, so as to incite a conversation. Further, another clever way to engage potential clients is to adding social share buttons to all of your content, making it easier for your content to be shared on social media.
While it’s super important to be attentive on social media to ground your brand, there is such a thing as being too involved. That is, you definitely don’t want to spam people by promoting too much of your content. Overwhelming information turns people off, and could be harmful for your brand.
However, you want to be very active as the advocate of your business, but might want to consider a marketing team to handle the job of promoting the brand. Just a thought.
Branding effectively can result in your business’s longevity and staying power. The important thing to think about is where your business is headed in a future that is riddled with internet marketing. Try and stay on top of trends in the marketing world. And think about how people will identify with your brand in five or ten years.
If you are curious about how you can improve your website and build your brand, give POP THE PIXEL a shout at 323-848-4465, or send us an email, and we’ll gladly brainstorm ideas with you.
About the Author of This Post
Christopher Dalbey is an actor and screenwriter who likes to hear the funny side of the story first. You can follow his odd-yssey on Instagram, and see full clips of his work on christopherdalbey.com.