In today’s world, web visitors are more judgmental than ever — a take no prisoners approach. Recent studies show that 75% of consumers judge the credibility and integrity of your business from your website’s design. Consequently, 97% of consumers research their purchases online before they buy something. That said, modern web design is critical to your brand’s reputation, your bottom line, and the success of your business.
2019 is here folks, and there is an accelerated interest in cutting edge, modern design to the latest capabilities in technology. Send us a message and let’s chat more about them. In the meantime, let’s take a gander at some popular trends in web design for 2019.
Bright Colors & Gradients
Thanks to the likes of Instagram, Shopify, Hulu, and the like, bright colors and gradients are blowing up in 2019. That is, color continues to be at the heart of web design strategy, bridging a robust emotional connection between brands and their audience.
Multi-tonal gradients were hot in the 90’s and seem to be making a hell of a come back in web design. They are taken to the extreme in creating polarizing effects that engage the audience while blending brand colors, and we fully support that.
With the ever so rapid advancements in technology, web designers (like us) are able to bring data to life using various shapes and animations. Some of the popular types of data visualizations include:
Pie or bar charts
Essentially, incorporating data visualization into your website is a super cool way to deliver information to site visitors that they would most likely pass over if conveyed in a non-visual manner.
We all know of the split-screen from our movie and TV experiences … But, when companies use it as their chief website focus, there is no better way to visually explain their mission than the split-screen approach. However, though the split-screen design is definitely trendy, it can also distress the user experience if it’s not well thought out. If executed properly, below are some of the benefits of Split-Screen Design:
Guides the users through a visually friendly experience.
Vertical, panoramic, and portrait image ratios.
Desktop and mobile versatility.
A unique visual design that goes above the standard.
The important thing to remember is that your website is the most critical component of your brand. Further, as the marketing strategy of your brand evolves, your site should too. Making the decision to assimilate a trend into your website design, however, should always be determined by whether that particular trend makes sense for your brand and business strategy.
As Dalton McGuinty once said “There’s no wrong time to make the right decision.” That said, our team is always here and happy to help you find, and integrate, the right web trends for your brand. Give us a ring at 323-848-4465 and let’s get to work!
About the Author of This Post
Christopher Dalbey is an actor and screenwriter who likes to hear the funny side of the story first. You can follow his odd-yssey on Instagram, and see full clips of his work on christopherdalbey.com.