At one point or another, we’ve all spent some good old fashioned downtime browsing Facebook, Instagram, or Twitter and have come across a friend sharing a link or video that we clicked through for the sake of curiosity. Sound familiar? Probably so, considering nearly 2.7 billion people used social networks in 2018 (per Statista estimation).
SOCIAL SHARING TOOLS: DO YOU REALLY NEED THEM ON YOUR WEBSITE?
When it comes to promoting your website’s content, it’s up to you to make it easy for visitors to “care” and share your stellar stuff. An easy way to do that is through embedding social sharing tools on your website. Here are some worth considering:
If your website is image-focused (like if you’re a photographer or an interior designer), a tool like Sumo’s “Image Share” is very useful as it allows visitors to easily share your images and automatically link back to you.
If your website is built using WordPress, there are a ton of plugins available. For example, WP Social Sharing covers Facebook, Twitter, Pinterest, LinkedIn, etc. with the added bonus of being responsive, so that users can share your great content on any device – desktop, tablet, or mobile. Developers will appreciate the easy install as well. If WP Social Sharing isn’t fitting your needs, check out a complete list of all WordPress social sharing plugins here.
An all-encompassing tool like AddThis is a great choice when it comes to versatility. AddThis is a simple widget that can be easily customized and will work seamlessly on WordPress, Magento, Shopify, Wix, Tumblr, Blogger, and Joomla. So go nuts!
There’s always an opportunity to customize social sharing tools on your website, as you can see, ahem, from the bottom of our blog posts. Give us a shout if you need help designing and developing your vision.
THEY WON’T SHARE IF YOU DON’T HAVE THE CONTENT
The old adage still stands – content is indeed still king. Regardless of how easy you’re making it for visitors to share your content, if that content isn’t good, no one will share it. It takes time and effort and energy to write great content, but the payoff can be huge.
Great content generates shares, and shares generate more exposure to your brand, which means more traffic to your website, and BOOM! – you get some of that coveted brand awareness we’re all hunger for.
THE TAKE HOME
The important thing to remember is that integrating social media sharing tools into your website should be an essential part of content marketing, and is pivotal to a strong online presence.
So, if you’re thinking of upgrading your social media sharing functionality, send POP THE PIXEL a message. We’re happy to help get your integration on!
About the Author of This Post
Christopher Dalbey is an actor and screenwriter who likes to hear the funny side of the story first. You can follow his odd-yssey on Instagram, and see full clips of his work on christopherdalbey.com.