Mockup of cannabisstrategic.com, a WordPress website, on various devices.

What is the first thing you notice when you land on a website? Website design. The words come second. First impressions are everything. Especially when it comes to website design. Making an impression that your business is dependable, professional, and principled is what you want when it comes to website design.

What you don’t want is a website that looks and functions as if it is from the caveman days of the inter web. Redesigning a website that holds up to today’s visual and technological standards requires a lot of effort. If you need help deciding if your website needs a redesign, POP THE PIXEL is here to help. Shoot us a message and we’ll walk you through the issues your website may have and options for a redesign.

Let’s first walk through 5 reasons that might help you determine if you need a website redesign. Here we go.

1. Your Website Design Looks Outdated.

If your website looks like it’s from the 1990’s, it raises serious suspicions about your services. Ever visit a website and wonder the quality of service by the look of the website design? That is why there is a need to build and cultivate a crisp, contemporary, and an up-to-date website. Consequently, the visitor trusts and indulges in your services.

Consider this… website credibility is 75% judged on a website’s overall aesthetics. So, if the aesthetic is outdated and just doesn’t sit well, it says that you don’t care so much about your online presence. Moral of the story? If your website looks like it’s from the 90’s, flags go up in regards to the service expected from your business.

2. Does Your Website Offer Good User Experience?

Simply put, user experience is a process of designing an engaging, informative, and simple website that users enjoy navigating.

A fun fact? Did you know about 88% of online users are less likely to return after a bad user experience. What is a bad user experience exactly? Anything in the ballpark of very big or too small font size, chunky and overwhelming web design, painfully slow-loading pages, low-grade stock imagery, and a bad navigation format. So a lot of things, really.

Put it this way… if a user experience results in them complaining about not getting the information they need, it probably means that your website is ready for a redesign.

3. Responsive or Mobile Friendly Websites.

A responsive website design adjusts to devices of all screen sizes. That said, no matter the cellular device, tablet, or computer, the users benefits. This is because the content of your website is responsive and fits well on various displays, making it pleasant to view.

Why should you care? Salesforce (the world’s leading sales platform) finds that “83% of mobile users say that a seamless experience across all devices is very important.” So… you should care because not only do users care about their seamless mobile website experience, but Google cares too. Nonetheless, the slicker mobile experience, the better.

4. Is Your Website Optimized for Search Engines?

SEO

search en·gine op·ti·mi·za·tion

noun: search engine optimization; plural noun: search engine optimization’s the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

Want to check to see if your website is optimized for search engines? Do so by typing in keywords that your users might use in the search engine to find your website. If your website doesn’t show up in the first couple of pages, then you might consider help from a professional, like POP THE PIXEL!

5. A Website that Generates Leads.

When a user lands on your website you want them to convert into leads. They should show interest in your services or product by sending you a query or subscribing to your email list.

For example, having a great navigation menu, making information more accessible for the users and, in return, converting them into leads. A bad web design, however, doesn’t take into consideration your business goals and isn’t optimized for said conversions.

How can you tell if your website’s design is generating leads? Check your website’s click-through and conversion rates. Then compare them with the industry standards. If they’re low, a conversion-focused redesign could be the answer.

Powering Off

Think of your website as your most essential business asset. Your website design, the most handsome feature. If, however, none of the above applies to your website, congratulations! Your website probably has a killer website design. But, if you’re lacking some of the website design characteristics as mentioned above, POP THE PIXEL is here to help you with design improvement. Give us a ring at 323-848-4465 or message us online and let’s get to work!

About the Author of This Post

Christopher Dalbey is an actor and screenwriter who likes to hear the funny side of the story first. You can follow his odd-yssey on Instagram, and see full clips of his work on christopherdalbey.com.