Image of an iPhone with a website open

Since its inception in 2003, WordPress has fast gained popularity. Not only does it remain a fan favorite among bloggers and content creators, but site developers, multi-million dollar companies, and your average celebrity use WordPress, too. That said, let’s revisit why WordPress should be considered when developing a new website, or revitalizing a current one.

Fact Check

WordPress accounts for roughly 25% of all new websites. That’s a big number and numbers don’t lie, and neither do facts. It’s a fact that search engines adore sites created with WordPress. Because the coding behind it has been kept simple, it makes it easier for search engines, like Google, to read and index a site’s content. Each page, post, and image is capable of utilizing its own meta tag keywords, description, and title.

In that same vein, it’s easy to customize your site as well. You’re not constrained to a specific design template, and you have the creative freedom to customize your website to match your vision.

Multiple Cooks In The Kitchen

If you are the administrator of a WordPress site, you have the ability to bestow control of the site unto multiple users. You can assign various levels of access and capabilities to each one. You may not always be in the same time zone as your employees and/or business partners, so this tool is particularly useful when needing someone to make quick updates. This will come in especially handy through the holiday season when companies run special promotions and need to keep their sites updated round the clock.

Seamless Transition

Let’s say you want to add a blogging function to your WordPress site. Those capabilities are already built in, and are easy to integrate into whatever layout your current site utilizes. For example, you can add email subscriptions to your blog, as well as the option to activate a comments section. This has the potential to spread the reach of your company, as well as make your site more interactive.

Speaking of interactive, WordPress has made the all-important tool of responsive web design a mainstay of its functionality. Your site will automatically receive this feature, which means you won’t have to create separate websites in order for them to function properly on various devices.

Conclusion

While we wholeheartedly vouch for WordPress, you don’t have to rely solely on our word for it. We are a highly experienced studio that specializes in website design in Los Angeles, so we have seen firsthand the amazing benefits of using WordPress. However, if you need that extra push, check out this list from October 2018 of some of the big names that rely on WordPress to keep things running smoothly. Then, check us out on Instagram if you want to see some of the many hats we wear! Call 323-848-4465 or email us today to chat about your project!

About the Author of This Post

Nazanin Nour is an actor and writer based out of Los Angeles who likes to make people laugh. You can follow her multiple personalities on Twitter @NazaninNour, Instagram @frecklednaz, and subscribe to her YouTube channel.