Keeping your brand relevant and current in today’s world requires creativity, nurturing, and being unique. In an ever-changing digital world, it’s important to remember that nothing will replace a true human connection. That’s why we want to touch on the importance of personalizing your brand, and what branding trends to consider when marketing your business.
Take It Personal
It’s still more effective to reach an audience through a genuine human connection. The online marketing space has grown at a rapid pace, but nothing will ever replicate the feeling of relating to another person’s story or experience. Your product isn’t making consumers feel something, it’s the message behind it that does.
One of the best examples of this personalization is Gillette’s recent advertisement, shot as a short film, featuring Shaquem Griffin, the 2018 fifth round NFL draft pick for the Seattle Seahawks, who only has one hand. It is inspiring and uplifting, and highlights hard work, determination, and the notion of never giving up on ones self. Creating an inextricable link of positive human emotion and experience to your brand is invaluable. Check out the ad here.
A Conscious Conscience
Stay current and relevant by staying involved. Studies are showing time and time again that consumers care about what’s going on in their communities, in their country, and in their world. For example, things like taking care of the environment matter to a lot of people. So if your brand works to be environmentally conscious, show people! If you’re committed to diversity in your company, let people know! And if there are specific social issues that you’re passionate about, tie it in to your brand. Engage with your audience on commonalities, and focus on what has the potential to bring you together.
Under The Influence
As cringeworthy as it may sound, influencers can have a huge impact on your brand. Companies came out in droves in 2017 to make profitable use of marketing influencers for their brands. The trend does not appear to be going away any time soon, but there is one thing you should consider if you’re thinking about utilizing an influencer to promote your brand. Choose someone who stands out from the crowd. If you try and partner with someone who can have a broad, general appeal, you could end up not appealing to anyone. Someone whose voice, authenticity, and style matches the vibe of your brand will be infinitely more useful than someone who’s just like everyone else.
POP THE PIXEL is a unique, savvy, socially conscious brand, so we know a thing or two about helping you create, cultivate, and/or maintain your brand appeal too. We aren’t just experts in website design in Los Angeles, we wear many hats. Call 323-848-4465 or email us today for your free consultation on how we can take your brand to the next level.
About the Author of This Post
Nazanin Nour is an actor and writer based out of Los Angeles who likes to make people laugh. You can follow her multiple personalities on Twitter @NazaninNour, Instagram @frecklednaz, and subscribe to her YouTube channel.