Customers will make snap decisions on your business based on the quality of your website. Think about how many times you’ve looked for a place to do business with, whether it’s somewhere to eat, shop, or someone to hire. If the website looks outdated, the fonts and colors are garish, or the links to what they do are difficult to find, you’re going to get frustrated and search for someone else to do the job.
Catch Me if You Can
My attention, that is. The title of this blog might be a dad joke, but it would most likely stand out to you amongst a list of articles highlighting the importance of a good website. Given the short attention span of everyone from teens to seniors these days, the ability to promote your business in an efficient, streamlined manner is, as the Millennials say, clutch. You have a precious few seconds to catch your potential customer’s eye, and there are a few rules you should adhere to in order to maximize your chances of gaining new business.
A Limitless Website
When you’re looking for a restaurant to try, a brand you want to shop from, or a new roofing company for your home, where do you go first? The Internet (or Yelp). Nobody’s driving around looking for actual stores, the same way nobody’s using the phone book to look up a hot new restaurant. We’re all looking things up on our phones or laptops from an airport, the grocery store, or the comfort of our own homes.
A website is in business for you 24/7, therefore it should be visible to the outside world when you’re asleep. In fact, the overwhelming majority of people check you out online before deciding whether or not to move forward and do business with you. You’re only limiting your opportunities by not having a website to showcase your brand.
Appearance is Everything, Especially in L.A.
When you walk into a brick and mortar store, what should you be greeted with? We like friendly, helpful staff, a sleek design, and a clean and organized space that shows off the company’s products. Your website should be similar. The friendly, helpful staff in this case would be the links you have to direct customers to the appropriate sections, and the sleek and organized space goes hand in hand with the ease in which customers can navigate your site. According to prolificmarketing.org: A quality website is clean, well organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you.
The Devil’s in The Details
When creating your website, make sure to pay attention to the details, like grammar and spelling. Nothing turns us off more from a business than when we catch typos and errors on their website. It gives off the impression that they don’t care enough to make sure things are done right. Lastly, make sure your website is mobile-friendly, as well as browser-friendly, and that your website translates well onto the smaller screen of a smartphone. This is called a responsive theme.
Have a website and keep it updated. For an excellent example of what a modern, easy to navigate, well done website looks like, check out ours! Call us for a free consultation to either makeover, or start fresh, the digital face of your company!
About the Author of This Post
Nazanin Nour is an actor and writer based out of Los Angeles who likes to make people laugh. You can follow her multiple personalities on Twitter @NazaninNour, Instagram @frecklednaz, and subscribe to her YouTube channel.