Close your eyes for a moment and picture this. Well, read the next sentence first so you know why you’ve got your eyes closed. Think about some of the most unforgettable brand logos that you’ve ever seen. The great ones have become synonymous with the brands they represent.
Strive To Be Iconic
Think of Nike’s swoosh, McDonald’s golden arches, or even Playboy’s iconic bunny. You can’t look at those symbols without thinking of their company’s products. Nike isn’t the only athletic wear company on the market, McDonald’s isn’t the only fast food company on the market, and in this day and age of ever expanding internet sites, Playboy is definitely not the only adult entertainment company on the market. So what has played a factor in the success, and instant recognizability, of these particular companies? Their logos.
Raymond Loewy, who’s best known for his breakthrough industrial design, said “good appearance was a salable commodity.” Simply put, your logo is your visual identity, and a form of representation of your brand. Everybody is vying for your attention, and for your eyes on what they’re offering. In a world where companies in any given field are now competing against hundreds, even thousands, of others who offer similar products and services, it’s imperative to your success to stand apart from the rest as much as possible. A truly great logo is an invaluable asset to that success, in that it will become synonymous with the company name in a way that makes it instantly recognizable, thus immediately setting that company apart from its competitors. Speaking of, check out ten of the most memorable brand logos of all time.
Stay True To Your Brand
One key factor for a logo design that fits your brand, as well as stands apart from others on the market, is simplicity. Your company logo is, after all, another tool for you to sell your product to the masses. Keep what your company offers in mind when creating and designing this logo. For example, you wouldn’t use bright pinks and purples when your goal is to appeal to the 55 and older crowd. In that same vein, an overly detailed logo won’t register as quickly for people. It should be something that will look polished and recognizable on a phone screen, a laptop, or signage, just to name a few. Keep your audience in mind. Simplicity doesn’t need to mean boring.
POP THE PIXEL’s logo designs have won recognition and praise from its clients, as well as from awards within the industry. Call or email us for a consultation today, and take your company to the next level of success that it deserves!
About the Author of This Post
Nazanin Nour is an actor and writer based out of Los Angeles who likes to make people laugh. You can follow her multiple personalities on Twitter @NazaninNour, Instagram @frecklednaz, and subscribe to her YouTube channel.